About Me

Strategy & Growth Advisor

I am a Strategy & Growth Advisor with 18+ years of experience across business strategy, market research, growth advisory and design-led problem solving. I currently lead Market Research & Advisory at Kepler Consulting and support the development of Kepler Ventures in India.

Across my career, I have worked with leadership teams, investors and institutions on market entry, business growth, product strategy, feasibility and investment decisions across India and international markets.

My approach combines analytical depth, market intelligence and human-centred thinking. I look beyond what the data says to understand the underlying business problem, commercial context and execution realities.

The result is insight-led, practical and execution-ready strategy.

IIM Alumnus

PGCSMP, IIM Trichy

Board GovernanceMember - Independent Directors Databank

Governance & Board Advisory

Speaker

Industry SpeakerConferences, Panels & Business Forums

Guest Lecturer

Strategy, Consulting & Design Thinking

Areas of Expertise

My professional experience spans market intelligence, growth strategy, feasibility assessment, design thinking, strategic decision support and executive knowledge sharing.

Market & Opportunity Intelligence

Experience in assessing markets, customers, competitors and emerging opportunities to support informed growth and investment decisions.

  • B2B & B2G Market Research
  • Competitive Intelligence
  • Market Sizing: TAM, SAM & SOM
  • Industry Trends & Foresight

Growth & Go-To-Market Strategy

Experience in shaping market-entry, commercialization and growth strategies aligned with customer needs, competitive dynamics and organizational capabilities.

  • Go-to-Market Strategy
  • Market-Entry Strategy
  • Sales Transformation
  • Pricing, Positioning & Channel Strategy

Investment & Feasibility Advisory

Experience in evaluating market potential, commercial viability, financial assumptions, strategic risks and investment scenarios.

  • Techno-Commercial Feasibility
  • Business Cases & Financial Models
  • Investment Decision Support
  • Risk & Scenario Analysis

Innovation & Design Thinking

Applying human-centred and structured problem-solving approaches to understand customer needs, define business challenges and validate new concepts.

  • Design Thinking Workshops
  • Customer Journey Mapping
  • New Product & Service Strategy
  • Concept Validation

Leadership & Strategic Decision Support

Experience supporting leadership teams with structured analysis for growth, diversification, portfolio, sourcing and investment decisions.

  • Executive Decision Support
  • Growth & Diversification Roadmaps
  • Portfolio Strategy
  • Strategic Sourcing

Executive Learning & Knowledge Sharing

Sharing practical frameworks, industry perspectives and real-world experience through executive sessions, academic interactions and professional forums.

  • Guest Lectures & Executive Sessions
  • Strategy & Consulting Frameworks
  • Design Thinking for Business Leaders
  • Case-Based Learning

PROFESSIONAL STRENGTHS

What I Bring to Advisory Engagements

  • Clarity in complexity—structuring ambiguous business problems
  • Evidence-led thinking—combining data, market insight and judgement
  • Human-centred problem solving—defining the right problem before developing solutions
  • Practical strategy—grounded in market conditions and execution realities
  • Collaborative leadership—working closely with senior stakeholders and multidisciplinary teams

STRATEGIC CONTEXT

Situations I Have Supported

  • Market opportunities or strategic priorities are unclear
  • The commercial or investment risk of a decision is significant
  • Leadership teams require structured, evidence-based perspectives
  • Expansion, diversification or market-entry options need evaluation
  • Multiple viewpoints must be translated into a clear decision roadmap

STAKEHOLDER EXPERIENCE

Leadership Teams I Have Worked With

  • Founders and promoters evaluating growth and diversification
  • CXOs leading market entry, transformation or portfolio decisions
  • Business and functional leaders requiring market and customer intelligence
  • Investors and institutions assessing feasibility and commercial potential
  • Consulting teams requiring research, analysis and execution support
My Professional Journey

18+ Years of Strategy, Research & Advisory Leadership

A career spanning market research, business advisory, growth strategy, practice building and commercial leadership across Indian and international markets.

Dec 2022 - Present

Head - Strategy & Advisory Services

Kepler Ventures, Chennai

Lead market research, strategic advisory and business-development initiatives across India and international markets. Work closely with Kepler's consulting practices to support market intelligence, growth strategy, market entry, sourcing and client decision-making requirements.

Contribute to the development of Kepler Ventures and its India market-entry and strategic advisory capabilities.

Jul 2019 – Dec 2022

Asst Vice President-Business Advisory Services MITCON Consultancy & Engineering Services Limited

Led the Business Advisory Services function with responsibility for P&L, client development and consulting delivery. Supported organizations through business strategy, techno-commercial feasibility, growth planning, sales transformation and market expansion initiatives.

April 2013 – Jun 2019

Senior Manager – Projects & Head- Healthcare Consulting Division, BDB India Private Limited

Built and led consulting capabilities across healthcare, MedTech and industrial sectors. Managed market research, growth strategy, customer intelligence and feasibility engagements while developing the Healthcare Consulting Division into a significant revenue-generating practice.

2010 - 2013

Regional Leadership - South India

Established and expanded the company’s advisory presence across South India, with responsibility for regional P&L, client relationships, business development and consulting engagements across industrial and B2B sectors.

2007 – 2010

Business Development & Institutional Sales

Built foundational experience in market development, stakeholder engagement and consultative selling.

Get in Touch

Let's Explore Ideas and Opportunities

I welcome conversations with business leaders, investors, professionals and institutions on strategy, market intelligence, growth opportunities, industry development and potential collaboration.

Strategy & Growth Advisor

Strategy and business advisory professional based in Chennai, with 18+ years of experience across market research, growth strategy, market entry, feasibility and commercial advisory in India and international markets.

I currently lead Market Research & Advisory initiatives at Kepler Consulting and contribute to the development of Kepler Ventures in India.

What to Expect

  • Strategy, market intelligence and growth opportunities
  • Industry, investment and market-entry perspectives
  • Institutional collaboration and knowledge partnerships
Sundara Moorthy Logo

© 2026 S Sundara Moorthy.

Powered by risva.app